Showing posts with label Izziwotnot baby nursery furniture. Show all posts
Showing posts with label Izziwotnot baby nursery furniture. Show all posts

Thursday, 26 March 2009

Curry and a Baby anyone ?

Article on if mums tried having a curry as they approached their due date....and did it work ?

http://www.4little1s.com/acatalog/curry_and_baby.html


www.4little1s.com for all your nursery furniture and baby bedding

Friday, 20 March 2009

Nursery Furniture and Baby Bedding V


NURSERY FURNITURE AND BABY BEDDING

Announcing the launch of a new range of Nursery Furniture and Baby bedding on the 4little1s.com website http://www.4little1s.com/


4little1s.com the highly successful online retailer selling everything for the modern nursery has some fantastic brands such as Izziwotnot and Lollipop Lane for you to browse through at your leisure.

Lets face it, ploughing through the traffic, fighting for a car park space and barging people in a hot and stuffy shop on a Saturday afternoon isn’t my idea of fun. Instead head over to 4little1s.com website, browse through the ranges of Nursery Furniture like the Humphrey’s Corner range of baby bedding and Nursery furniture, Hemingway II or one of the lovely ranges in the Lakeside furniture range. You wont be disappointed and amazed at the great prices that are pretty hard to beat.

IZZIWOTNOT NURSERY FUNITURE

If you are looking for the Izziwotnot Humphrey’s Corner range, we have a great selection. This new range of nursery furniture emphasises the traditional qualities of wooden nursery furniture and classic Humphrey's Corner design with a modern twist. Using clean simple lines, stylish tone on tone line drawings and oak coloured finishes, the range is ideally suited to both the classic and modern baby nursery. Solid wood frames, rich veneers and generous proportions prove the perfect choice. In addition to Humphrey, the range features his best friend Mop and two new characters, Hovis the bear and Donkey, inspired by the creator's own toys. Simple line drawings tell a story across the nursery furniture range as Humphrey looks for his toys at bedtime.

LOLLIPOP LANE NURSERY FUNITURE
The Lakeside nursery furniture collection from Lollipop Lane offers a modern choice for the nursery. It combines contemporary design with solid oak detailing and a cream painted finish. All Lollipop Lane nursery furniture conforms to
British Standard EN: 716 .

We have a number of nursery furniture combinations of 2 piece, 3 piece and 4 piece all look lovely in the Nursery, with the cot converting into a bed as baby get bigger…..




Another favourite of ours is the Claydon range of Nursery furniture, again from Lollipop Lane this Nursery furniture range is crafted in solid oak and offers timeless beauty combined with simple style for the modern baby nursery and conforms to British Standard EN: 716


If you have any questions about the Nursery furniture or baby bedding, please feel free to email us on sales@4little1s.com and we will be more than happy to help anytime

4little1s.com stocks a wide range of Izziwotnot and Lollipop Lane Nursery Furniture and baby bedding for your little one as well as a wide range of baby gifts, baby wooden toys and of course Deglingos ! 4little1s.com operates at http://www.4little1s.com/

Saturday, 14 March 2009

Curry and a baby poll - for fun !

Curry and a baby ?

4little1s.com, the online nursery furniture and baby bedding company has launched as a bit of fun, an online poll. The purpose is to work out how many mums had a curry during the last days of their pregnancy to see if it helped.

What is more, they are offering a chance to win £20 towards their next one by simply completing the online questionnaire (which is only 3 questions and take seconds to complete)

Click on the link for your chance -
http://survey.constantcontact.com/survey/a07e2ha8hlrfs3ozoci/start

4little1s.com stocks a wide range of goods for your babies nursery, including Izziwotnot and Lollipop Lane bedding and nursery furniture...everything in fact for your little one !

Friday, 20 February 2009

The last 12 months at 4little1s.com

The last 12 months in business....

Christianne James (40) founder of the highly successful online baby gift and nursery furniture retailer, 4little1s.com assesses her business over the last twelve months.

Website (http://www.4little1s.com)

We invested heavily when we set the website up as we wanted to relay the message that we were not a small ‘fly by night’ company that would compromise on quality. We used a web design agency that managed the whole project in terms of structure and design, although we had decided from the offset we wanted full control to be able to add and remove products ourselves, rather than having to rely on the design agency each time. I am quite technically minded and felt more than confident to be able to keep this up and have more control. This was a good decision and gives us complete control over our site today.

Stock

We are always very careful with selecting stock although we did take a risk with a more unusual line recently called Deglingos. These are very unusual looking soft toys that take the form of animals However, there is clearly a niche market for these and we get regular orders from Denmark and the UAE for some reason. We have pretty much kept to the same lines when we first started up, although some lines definitely sell better than others. We plan to review one or two lines that we are struggling with and probably just do a straight swap out with another line.

Sales

Some lines we make better margins than others and this has driven the marketing plan with time / effort as to which products to market more than others. Our main sales channel is the Internet and we are glad to making a small profit this year. We have been experimenting with School Fairs and Craft Fairs which have also been very successful. Apart from meeting customers ‘face to face’ any transactions are not usually credit cards as they are cash or cheque based, therefore avoiding any transaction costs. Finally we now have a shop front in one of the larger towns near us which works well and covers its costs as well as bringing in a small profit.

Marketing

We have marketed on a number of campaigns on and offline this year. Thinking back we have had a balloon marketing exercise which produced about a 1% sales, I personally delivered leaflets to a vast number of houses (non targeted) and I don’t think we produced any sales ! (lesson learnt). We also have done a couple of more targeted leaflet campaigns which both produced about 2 % sales. We have also been trying to consider a couple of alliances but nothing came of them; however I suspect will come together over the next few monthsWe have invested a great deal of time in SEO which we are now starting to see some real improvements. The strategies have been quite far and wide including Blogs, Forums and Social Networking amongst others. We may need to make a judgment call on the sheer volume of time this is taking up and if our time could be spend better elsewhere and then outsource this effort.My bookcase has grown quite significantly over the last 12 months with everything from Marketing for Dummies to Guerrilla Marketing as well as some other more structured methodologies for Marketing. I am beginning to wonder if I should be concentrating on PR more than Marketing as from the last few months we have been seeing more results, i.e. hard sales, from PR than Marketing. Food for thought.

The future

We have a combination of a stock and a drop ship model. The margins we make on stock are larger than the drop ship items. However, in some cases the space needed and not having to worry about importing and distributing are big benefits to us. I think we will continue to have a combination of the two to ensure a healthy balance but margins will dictate this.

Lessons learned

I certainly need to learn to be able to delegate more. Working for yourself in a start up means you usually end up being the Finance Director, Managing Director, Operation Director, Sales and Marketing Director …….and the list goes on. Having come from a corporate background where each role had been headed up by one person and a team of people, suddenly it was just little old me! While not too much of a problem initially, I now recognise as we grow it’s just not possible to do each role, well do it efficiently anyway. I need to consider giving more responsibilities to my business partner and also third parties in some of these areas in order to allow me to have a more watching brief.I have also realised the importance of ‘getting out there’ and seeing people, whether that’s at trade fairs or a marketing or PR stunt, staying inside is not always the best use of timeInvestigate alliances and benefits of, in particular with marketing.



4little1s.com provides a great range of Izziwotnot Nursery Furniture such as Humphrey’s Corner , Hemingway II or Vanilla nursery sets, as well as Izziwotnot Nursery Bedding such as Humphrey’s Lottie Fairy Princess, Hide Away Bay or Baby Pilot

Wednesday, 18 February 2009

Nursery Tip sheet

IZZIWOTNOT NURSERY FURNITURE TIP SHEET

International orders from 4little1s.com


4little1s.com are proud to process their first order from the USA (New York) today. That makes Denmark, Spain, Brazil, UAE and USA in the last few months...wow these guys are on fire !


4little1s.com for all your Nursery Furniture and Baby bedding . Looking for Humphrey's corner, Lottie Fairy Princess or Little Red car, we have it at 4little1s.com

Friday, 13 February 2009

Free Nusery Tip Sheet

FREE Nursery Furniture Tip sheet from 4little1s.com

OK, so baby is definitely on the way, you have had the scans and now you need to get organised. If you have a spare room or already have a room in mind for babies nursery, hopefully the list below will help you gather your thoughts as to what you might need. This isn’t a comprehensive list, but is a good place to start as there is so much you could buy, the list and amount you can spend is endless !Buying a complete set of nursery furniture is quite common, with a typical nursery furniture set including all the major pieces you may need, Cot, mattress, changing unit etc. These are generally more cost effective than buying individually, as you don’t end up mis-matching furniture or looking for a discontinued set a few months or years later .

NURSERY FURNITURE

Nursery furniture sets – Look out for good quality and safety tested pieces, a typical package would include cot bed and mattress, wardrobe and changing unit. These range in costs but new ones start from around £700.00

Baby Moses basket - Used in the early days to let baby sleep, some have stands so they are at your waist level.

Babies Cot - Where baby sleeps and seen often as the most exciting purchase. Measure up the room beforehand so when it arrives there are no surprises

Changing mat & covers - Make the changing mat a fun place for baby to be and more comfortable with a cover. Some can even be placed on top of the cot to make it even easier for this difficult task at the best of times

Baby height charts - Have fun while your baby grows with these height charts, bright colours add fun to any nursery. There are a variety of types from wooden handmade charts with sliding tops, to material and plastic ones.

Baby Lampshades - Babies love to watch these and having a bright and fun lampshade is a great way to brighten up a room

Baby Mobiles - Mobiles hanging from the ceiling keeps your babies attention while lying down. From our experience, we have found these great to keep baby distracted during feeding or changing nappies. See our range of bright and fun fairies, trains and shapes mobiles on our website www.4little1s.com

Baby Monitors - A baby monitor is like a microphone that allows you to hear your baby while they hopefully sleep and you are in another room. Popular fun designs can be in the shape of a flower or animal, others using digital have the designer look.

Curtains - You should outfit your nursery windows with two types of curtains: sheers that can be pulled across during the day to keep glaring sunlight out of the nursery and heavier drapes that can be pulled shut to keep the room dark during baby's nap time.

Carpets and Rugs - Not only should your rugs and carpets ideally be steam cleaned to remove any allergens, pet hair or viruses, you should also make sure that rugs have a skid free backing so that nobody is in danger of slipping in the middle of the night while holding the baby.

Chest of Drawers - You will be surprised at just how much you accumulate in terms of baby clothes. Having somewhere to put it all helps de clutter the Nursery. Look for fun designs with no sharp edges or corners.

BABY BEDDING

You will be surprised just how much bedding you will get through. Babies do make a mess, so it’s worth stocking up on a few spares. We guarantee you will be changing something in the middle of the night and you will be glad then that you bought a spare set at the time.

Baby cot bumper- Protect babies head from hitting the sides of the cot. These come in a variety of colours and patterns, and can stimulate attention and concentration. Matching sets make the nursery a great place to be

Baby Cot blankets - Snuggles become part of babies association and attachment. Lots of different styles and materials, look for extra soft.

Cot Duvet and Pillow cases - Makes sleep time fun with these brightly coloured matching sets

Baby Swaddle pod - A small sleeping bag that holds your baby snug and warm, our range is designed by a Neo Natal nurse who obviously has experience in these matters

Baby Sleep suits - Larger than a Swaddle Pod, gives baby more room and allows increased movement as they grow. Hopefully giving you a good night sleep

Baby Quilt for Cots - A variety of different colours and patterns available to made sleep time more fun. Helps baby with colours and pattern recognition. Might be worth considering buying a few of these as they can get dirty

Baby throws - Like regular throws, they provide the finishing touches to the Nursery to give them the matching look. Brightly coloured ones can be used to pick out colours in the nursery

Baby Fleece blankets - Keep your baby warm day and night with these lovely fleece blankets for your little ones. When you are not around, this is what baby embraces and cuddles

Bedding bundles – Like nursery furniture sets, you can buy bedding bundles that usually include sheets, blankets, pillowcases etc and help not having to think about buying items individually. In most cases these are more cost effective.

Finally….Baby Toys - What baby nursery could be complete without a full range of toys to stimulate their brain? Look for brightly coloured and fun to play with toys like wooden toys as well as the soft and cuddly ones. We stock a wide range of nursery toys as well as some qwirky ones, like Deglingos.

All the Nursery furniture and baby bedding above can be found at our website http://www.4little1s.comIzziwotnot Nursery furniture such as Humphrey’s corner, Lottie Fairy Princess and Humphrey’s Little Red car as well as a wide range other Izziwotnot baby bedding products